Arctic Stone is Ireland's first and award-winning hand rolled ice cream specialist based in Dublin and founded by Caolán Cullen, whose mission is to build better businesses focusing on quality products with a positive societal impact for a brighter tomorrow. 

The key ingredients for a successful future 

Caolán heard about Mossy Earth a few years ago from a friend and he became immediately enthralled by Mossy Earth’ mission to restore nature and fight climate change with reforestation and rewilding projects. He and his team knew that Mossy Earth’ efforts would be something they’d like to get involved with.

As a business, Arctic Stone have always been conscious of the impact they have on their customers, their local community and the environment and they firmly believe that even as a small business they can make a difference. Thus, one of their five core values right next to tasty and high-quality ice-cream is having a positive social impact. This value is at the heart of every business decision they make, from sourcing ingredients from local suppliers to using biodegradable packaging. 

In addition to helping raise money and awareness for charities; organising monthly beach clean ups; or setting up bee planters around Dublin, Arctic Stone want to take even more actions that have long-term sustainable benefits. 

Understanding the danger of climate change, they want to play their part for future generations so and have officially partnered with Mossy Earth for their “Ice Cream with Conscience” campaign: 

For every ice cream pint tub they sell, Mossy Earth plant native trees around Ireland as well as invest in rewilding projects to restore native Irish wildlife, creating a healthier ecosystem and ultimately a more resilient natural world.

The overarching goal for the future is to create the world's first carbon neutral ice cream company, and prove it can be done using sustainable and responsible agriculture. Our partnership with Mossy Earth plays an important role in achieving this goal.

Inspiring staff and customers with rewilding

Caolán was always interested in getting involved with tree planting, but prior to learning about Mossy Earth he wasn’t sure how to go about it. Working with Mossy Earth enabled Arctic Stone to not only plant trees but also get access to bigger and more impactful rewilding projects which fascinate both Caolán, and his team, and Arctic Stone’s customers.
"I just wanted to get our customers more involved by giving them something that they could also be a part of by creating a community around social initiatives, and maybe educate or inspire more people to get involved."

Arctic Stone involves their customers in the rewilding journey and by doing so makes them a part of it and it's been only generating positive feedback.

Every business should act like Arctic Stone and care about sustainability, the planet and future generations.

Mossy Earth’ mission to restore nature provides an inspiration for Caolán and his team and drives them everyday to do better business. The team is very proud to be working at a company that is directly influencing the planet and its future in such a positive way.

Arctic Stone are funding a project to protect populations of Irish Salmon. To find out about similar rewilding project and how you can get involved, head over to how you can rewild your business.

Something I stand by since day one is that future generations will judge businesses not on bank balances or spreadsheets but the ever lasting impact they had, and we are striving to make sure it's as positive as can be to prove business can put people at the core of their decisions in creating a better future.

Arctic Stone is a small business but are a grand example of how to strive towards making positive impacts on the planet. That's why they teamed up with Mossy Earth.

Case Study: Arctic Stone ice cream

A small business taking big steps in sustainability

Individuals are willing, more than ever, to address climate change. Even throughout the health and economic crisis of the pandemic, awareness of environmental issues heightened. In the workplace, employees are proactively putting climate-positive action on the agenda by requesting greener employee benefits. Here, we run through which are gaining traction and why.

Why employees and businesses are choosing green employee perks

The current climate of societal, environmental and political volatility is thrusting businesses into making defining decisions. Companies failing to make strides in sustainability and reducing their environmental impact are set to miss out in the marketplace. Data collected from the current and future workforce indicates 94% of Gen Zs and 80% of millennials feel businesses have the responsibility of tackling wider environmental and social issues. The eco-conscious trend is echoed by consumers: 90% of business leaders believe they will feel the pressure from consumers for their impact on the environment. These expectations, along with trends arising from the global pandemic, are altering which employee benefits will be most important in attracting and retaining employees. 

The pandemic induced stress on all levels, businesses were forced to pile pressure on staff by shifting their work environment and demanding flexibility. It’s now their turn to set out their own path to recovery, and perspectives have changed - employees want benefits that help tackle the challenges of today. This means, high on the list is flexibility in working conditions; support for financial and mental wellbeing; access to work through technology; and participation in social and environmental initiatives. Companies must ensure they help employees recover if they want to avoid being washed out by the turnover ‘Tsunami’. It’s predicted 50% of workers in the US will quit their jobs in 2021, disengagement and burnout being some of the main contributing factors.

Environmental-based employee benefits can deliver the engagement that many companies struggle to provide on their own. By promoting involvement in environmental and sustainability programmes within businesses, the community, and society, employees are more likely to feel aligned and loyal to their organisation and its values. 

Businesses stand to benefit too. Not only from securing top talent and engaging its workforce, but also from improved alignment to CSR policies and attracting capital investment. 25% of the total assets under professional management in the US are in sustainable, responsible, and/or impact investments and it's set to increase.

Studies show as many as half of workers intend to look for a new job this year.

Which green benefits are employees choosing?

In the drive to push down fuel-related emissions several trend-setting schemes are nudging employees towards greener commuting behaviours. That's not to say employees aren't on board. Improved health, a lower carbon footprint and discounted vehicles are a few of the incentives on offer for adopting sustainable travel perks.

Cyclescheme is an example of ‘salary sacrifice’ initiative. This scheme allows employees to purchase cycling gear at a discount (up to 39%) and spread costs over a period with an option to buy. As the cost is deducted from gross salary, employers reduce their National Insurance Contributions too. Now the scheme allows purchases over £1000 to boost sales of e-bikes for longer-distance commuters.

Creative companies have introduced schemes to encourage staff to walk, run or cycle to work through reward based systems and internal competitions. Success can be found from utilizing our competitive spirit and tendency to imitate peer behaviours. 

2. Electric Vehicles (EVs) as company cars

To scale up the number of EVs on UK roads the government has introduced the Electric Vehicle Homecharge Scheme. Grants provide 75% of the cost and installation of a home charge point. This initiative extends to the Workplace Charging Scheme for businesses who can obtain funding via a voucher system. As company cars are eligible, expect to see more EVs chosen as company perks.

To find out why EVs are predicted to overtake conventional cars in the future, see our article electric cars, the pros and cons.

If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.

3. Climate Perks - a low-carbon holiday travel perk 

Climate Perks is an innovative scheme taking on the world’s fastest growing emitter - flights. Research has shown that 50% of people are willing to cut their flying emissions, but only 3% actually do it. Abandoning flights and opting for slower sustainable travel is proving a tall ask for those in high-pressure jobs and little downtime for holidays. 

Climate Perks has stepped in to provide a solution for employees wanting to choose low-carbon transport for their holidays but are put off by the longer travel times. They do this by helping employers offer paid ‘journey days’ that won’t eat into their precious holiday entitlement. To illustrate the carbon savings, a train journey from the UK to Berlin emits 8 times less carbon than flying. Schemes like this could be instrumental in shifting behaviours and shredding hefty carbon footprints through a simple but ingenious idea.

4. Partnerships with environmental organisations

Companies that recognise their staff’s commitment to contributing good to environmental causes are offering them the chance to establish longer-term partnerships with environmental organisations. Tree planting initiatives, wildlife trusts and scientific research groups are examples of organisations employees request funding for. Employers will want to invest or donate to the organisations capable of giving them the best environmental return on investment. Below are a few key considerations that can help examine their proposals.

If investing in a tree planting initiative, are the plantations monoculture or using non-native species? Tree planting involves a multitude of contextual factors and can have disastrous effects if done incorrectly. Read our article on tree planting done wrong where we dissect the issues.

Carbon offsetting schemes are often fraught with complications that over-simplify the concept of ‘net zero’ emissions. The industry standards have been scrutinised and contested so tread carefully if venturing down this avenue. See this effective carbon offsetting article for an overview and how to avoid the pitfalls of choosing a scheme that has negative impacts.

For wildlife conservation projects, do they aim to enhance biodiversity of the area? Conservation efforts in the past have been guilty of focusing on a species in isolation and failed to consider the wider impact on biodiversity. Rewilding is a form of conservation that has gained recognition for its positive cascading effects on a myriad of species. Key to its success is achieving high environmental impact through minimal human intervention. If you are interested in learning more about how businesses can have a direct impact on restoring nature and mitigating climate change through rewilding, see Mossy Earth businesses.

Tree planting involves a multitude of contextual factors and can have disastrous effects if done incorrectly.

An employee benefit that cuts emissions for commuters down to a bare minimum is subsidies for the relocation of staff to move closer to the workplace. The scale of the initiative depends on the budget available but even those with substantial budgets, such as Facebook, have opted for this approach to develop their sustainability goals. 

To tackle the problem of expensive real estate and congestion in the region, the big tech giant incentivised employees with a $10,000 payment. Part of the conditions included buying or renting within 10 miles of their silicon valley premises. Despite the gains to be made in reduced congestion, it has raised fears of increasing gentrification of surrounding areas. Regardless of its potential flaws, this bold move will make a useful case study for companies wishing to implement similar schemes.

The abrupt switch to remote working during COVID-19 lockdowns forced entire industries to adapt to a new work environment from home. The changes have bred a new set of attitudes to work: it’s predicted that 20% of the US workforce will continue to work from home as compared to only 5% pre-pandemic. This brings some positive news for businesses where this change is feasible - productivity (of a hybrid workforce) is expected to improve by 4.6% as a result. 

In addition to the advantages for employees of increased flexibility and regaining commuting time, emissions will be greatly affected. Estimates by the David Suzuki Foundation state 250 million kgs of CO2 emissions can be saved from one million people working from home just one day a week in Canada. Such statistics make working from home a perk that businesses can leverage to engage staff and build relationships in a post-pandemic world. However, this emergent trend requires further investigation to consider how organisations will report these ‘outsourced’ emissions. This includes ‘scope 4’ related emissions from the buildings where employees live.

If a million people worked from home just one weekday a year, Canada could save some 250 million kg of CO2 emissions; 100 million litres of fuel; and 800 million fewer kilometres of mileage.

A choice of perk that gives employees a sense of significance in adopting a sustainable lifestyle. Subsidies of green energy suppliers seems a simple fix for reducing your carbon footprint, although before making the switch consider the following.

Is the “green electricity” tariff your supplier is offering 100% renewable? Do your checks to see if there is a mix with non-renewable energies. Renewable forms are wind, solar, wave/tidal, biomass, geothermal and hydroelectric.

Is the renewable electricity certified by market regulators such as REGO (Renewable Energy Guarantee of Origin) or GoOs (Guarantees of Origin) distributed by the Association of Issuing Bodies?

A lot of energy is produced as non-vegan energy using animals or animal by-products through anaerobic digestion and biomass. If you want to go vegan with your energy supply, search for suppliers that publish their mix, Ecotricity is one.

The scope for personalised choices of perks that have a positive environmental impact is increasing. Below are some others appearing in benefit packages.

Home energy assessments and installations of energy efficiencies like insulation.

Subscriptions to local organic farms and markets allowing staff to eat seasonally and locally.

Permaculture and Grow your own workshops  

Sustainable and ethical smartphones and Eco-friendly laptops 

Sportswear and other ethical clothing brands. Tools like the Good on you app are making ethical shopping trendier and easier for shoppers to find brands that deliver on their values.

Businesses that reward employees with choices and flexibility to choose green perks are pragmatically addressing the main concerns and desires of their workforce. In return employees, businesses and the environment benefit. 

Other carbon-reducing subsidies available as perks

One way employees and businesses are addressing climate change is through green employee perks. Pragmatic solutions are achieving big environmental gains.

7 green employee perks with high environmental impact

Employee benefits that are propelling businesses and staff towards sustainability.

inlumi is a unique full-service provider of Enterprise Performance Management & Analytics services – from advisory and implementation to operations. inlumi have been working with Mossy Earth to help restore wilderness since 2017.

As a business, inlumi’s focus has always been on their people: The environment they create for growth and development, and the professional and personal experience of working at the company have always been extremely important. 

inlumi have a solid track record of finding innovative ways to keep their employees inspired and engaged. They've invested in education programmes, coaching, and clear career pathways. They also understand the importance of fun. Working at inlumi has never just been about the money. 

Ash Chapman - Global Head of Consulting at inlumi

We wanted to find something we could all engage with outside of delivering projects and working with our customers.

inlumi’s Global Head of Consulting, Ash, met Mossy Earth Co-founder Matt on a surfing trip in Portugal where they discussed the pros of rewilding as a means of mitigating climate change over a beer while watching the sunset. Ash loved the idea of connecting their work and the team to nature restoration and thus actively involving them in the fight against climate change.

As a first step, inlumi started funding Mossy Earth’s reforestation efforts. Mossy Earth became a component of inlumi’s projects, giving their clients a fun and unique dimension by having the tree planting process running in parallel. Both customers and employees gave great feedback and enjoyed this unusual combination of business and nature.

We really liked it and the message it would send our existing team and those we hire in the future.

Seeing this impact, inlumi decided to build on their partnership with Mossy Earth. They wanted to add an employee perk that would drive internal engagement and express some of the business’ core values.

As such, Mossy Earth’s Climate Action Membership was the perfect fit. Every month, teams who are signed up for this corporate membership restore wild ecosystems by funding the planting of native trees and monthly rewilding projects. Every team member is set up with a personal dashboard where they can view their monthly impact.

Building nests for Golden and White-tailed eagles

Together with inlumi, Mossy Earth crafted communications for the team to introduce the Climate Action Membership and after that all they needed to do was sign up via a link to Mossy Earth’s dashboard and they were on their way to restoring nature and fighting climate change together. Each employee at inlumi now has their own dashboard where they can follow the reforestation and rewilding efforts their employer is funding.  To date, inlumi's membership has already helped fund a multitude of impactful rewilding projects; building eagle nest platforms, tagging Atlantic salmon, saving Slovakia’s ground squirrel and restoring Alaotra Gentle Lemur habitat

Mossy Earth has become an integral part of who inlumi is and how they describe themselves. The partnership is mentioned in client pitches and interviews with potential new team members, always generating a lot of excitement.

The projects are imagination capturing. For something that happens a long way away from our desks and daily lives it becomes very tangible. We love that.

Inlumi's latest project: A Vulture restaurant

For their next rewilding project, the inlumi team voted for the construction of a vulture restaurant! 

Three species of vulture that were once found in the area are now locally extinct and endangered globally - the cape vulture, lappet faced vulture and white backed vulture. Among the threats are poisoning through contaminated livestock and a lack of wild prey. To provide a safe and reliable source of food and encourage the return of these magnificent and ecologically important species, inlumi and Mossy Earth are building a vulture restaurant where the vultures can find a safe and reliable source of food. This project is urgently needed to safeguard the future of these endangered species.

inlumi is looking for more ways to connect the partnership with Mossy Earth with the work they do. In the future, they’re planning to use client projects and set internal challenges as vehicles to sponsor rewilding initiatives, further growing a genuinely sustainable business with impact at its core. 

The team get a lot from our partnership with Mossy Earth, the world benefits a little and it gives us some great topics to post on our social channels. We love our business partnership with Mossy Earth.

Case Study: Inlumi
Engaging their team and clients with rewilding projects

Engaging their team and clients with rewilding projects

It’s no secret that taking action is one of the most effective means of dealing with a problem. A growing wave of employees are feeling frustrated at the rate of sustainability action in their workplace. The Unily 2020 Census confirms how widespread this concern is: 83% of workers surveyed felt their companies aren’t doing enough. Encouragingly, 63% of respondents revealed they want to learn more green skills to become more valuable at work. Wherever your organisation is on the route to sustainability, there will undoubtedly be opportunities to develop its practices. Discover how to overcome barriers of implementing green schemes and become a champion of sustainability in your workplace.

According to the United States Department of Labour,

“Sustainable organizations strive to balance the triple bottom line of people, planet, and profit to achieve long-term success and viability.”

This encompasses a wide range of areas from employee health and safety to economic stability and environmental impact.  Sustainable design and implementing improved business practices are two approaches organisations can take to attaining sustainability. The former can involve assessing environmental factors such as workspace conditions, while the latter commands a rethink of best practices to put sustainability at the forefront of operations and policy. 

Why champion sustainable practices at work?

Other than aligning your values of sustainability at work, there is a range of additional benefits on offer:

By implementing tangible changes in your business, you can deliver results for the triple bottom line whilst achieving a sense of empowerment.

A more environmentally ethical workplace is a healthier one. Improvements in working conditions such as more natural light and better air quality will enhance your physical and mental wellbeing.

Satisfying your need for a more sustainable workplace also improves productivity and loyalty according to some research.

Offers you the chance to engage in new dynamic teamwork and professional development. 

Getting involved in green initiatives could open new doors. Opportunities may arise to collaborate with local organisations to reach common goals in sustainability campaigns and events.

Be one of the driving forces behind a more sustainable business and you could be leading your organisation towards meeting future sustainability regulation in the process.

Leading by example helps to influence and inspire others to make their own meaningful changes.

Sustainable development is the pathway to the future we want for all. It offers a framework to generate economic growth, achieve social justice, exercise environmental stewardship and strengthen governance.

Broaching the subject of sustainability with your boss or colleagues might feel like a step in the right direction, however, expecting instant results is not realistic. Accomplishing organisation-wide changes can be challenging to achieve due to financial limitations, ulterior stakeholder/investor interests, and the complexities of measuring a business’s true impact. Adopting some of the following approaches will help with the initiation of constructive dialogue and action.

Approaches to planning, implementing, and tracking sustainability practices

Don’t go it alone. Draw on the resources of others who share the drive for a more sustainable business combining knowledge and skills from across the organisation. Establishing a recognisable team demonstrates leadership for others to follow and develops a company culture of sustainability. Within the dedicated team, assign passionate ambassadors to represent and champion the company’s green ambitions to staff and other key stakeholders.

Keep fellow employees and management informed and involved through effective communication. Establish the best channels to communicate progress and give regular updates, welcome contributions and feedback.

A good starting point is to highlight what your business is already doing well in terms of sustainability. Audits are available which allow you to conduct assessments and plan green initiatives in relation to your company’s specific priorities. The GBB Certification for instance, looks at transport and office materials and provides tools for communicating and sharing successes.

In your approach to communication, avoid preaching at or criticising people for their flaws – this only creates resistance to change. New practices are better received if gradually introduced and the focus remains positive. Employees and management stand to gain from the improvements so be sure to promote this information in realistic, relatable, and manageable terms. Designing a rota for employees to check equipment is switched off at the end of day is one example of a simple cost-saving practice to implement.

If you are faced with obstacles and setbacks with management, try not to be discouraged or underestimate the value of your efforts. Barriers to the acceptance of sustainable practices can be common. Factors like implementation costs and complicated methods of evaluating impact affect uptake. Overcoming such barriers can be helped by promoting successful case studies. Lower maintenance costs is one example of a long-term saving achieved by some organisations through more sustainable behaviours.

3. Experiment with ways to engage and influence staff

Storytelling fosters connection and builds trust, which is especially important when expressing ideas to those who hold different perspectives. Sharing personal stories of climate change and its effects on your personal life could create empathy and understanding of your values.

Other proven methods of influencing people are demonstrating best practices yourself and nudging people in the right direction. Modelling modest changes in the workplace can be a simple but effective way of increasing the adoption of new behaviours. This could be as easy as going meat-free for at least once a week in the cafeteria or committing to commuting in a more eco-friendly way.

Nudging techniques can be extremely effective at modifying behaviours subtly. Look for ways to move people away from unsustainable choices. Replacing single-use plastic cups with refillable drinking bottles next to the water dispenser will encourage staff to unconsciously adapt.

Using humour to convey messages of sustainability is another method which appeals to broader audiences. With topics such as climate change the enormity of the situation can weigh heavily on one’s ability to act. By framing it in a light-hearted but inspiring way, you can unlock people’s inaction. A popular humorous approach taken by many green teams is to assign an eco-superhero of the company who fights different climate battles and inspires others to become climate heroes too.

Satisfy our competitive nature to instil positive changes through interdepartmental competitions. Such gamification models generate incentives to outperform existing standards and provide clear measurables to track. Examples include setting targets to reduce energy consumption then giving teams control over projects to achieve efficiencies. Allowing each department to take ownership of their objectives promotes accountability, motivation, and innovative thinking. See City Switch for a workplace competition toolkit to guide you through the process.

Empower others to become sustainability champions themselves by providing opportunities to inform and educate staff on the climate crisis and how they can respond. Microlearning sites like mysustainonline offer training that spans sustainable lifestyle, circular economy, sustainable workspaces and more.

5 Green Initiatives to implement immediately

Start your mission by working on quick achievable gains that initiate action and build momentum.

Cycle to work schemes
Champion the co-benefits of improved physical health and reduced environmental impact that a cycle to work scheme presents. Huge strides can be made in reducing the workforce’s footprint through more sustainable forms of commuting. Offer employees the financial perk of leasing and purchasing a bike at a reduced cost (25-39% cheaper) through schemes such as the www.cyclescheme.co.uk. Encourage staff to read up more on the pros of the green commute.  


Switch-off campaigns
Use this campaign to demonstrate the effectiveness of simple actions on the bottom line.  Financial savings will bode well in the boardroom and show how cost efficiencies can be achieved through little investment. Follow a structured framework such as the City Switch Toolkit  to measure, audit, identify actions, communicate and reward.


Community Clean Ups
Community clean ups are direct actions that help forge better relationships within the community. Although clean ups don’t address the flow of pollution, it serves as a valuable awareness raising exercise that can lead to larger-scale behavioural change. Instigating cleans ups can spark engagement in the area to protect ecosystems and wildlife after witnessing the first-hand effects of pollution. Take inspiration from the Big Clean Up (BCU) in Auckland which gained 44,000 members after its first year!

5 Green Initiatives to implement immediately (cont'd)

4. Set up employee environmental pledges and competitions

Encourage staff to make their own choices and take responsibility for their impact, empowering them to change.  Promote simple pledges that have a significant impact on your carbon footprint such as,

Go single-use plastic free in the office.

Choose a vegetarian or vegan option for lunch every other day.

Commute on foot, car-share, cycle or use public transport.

Buy second-hand or office attire made from sustainable materials and donate old clothes for a season

Incentivise teams to become the biggest achievers through competitions awarding prizes to recognise positive work. To read more about your carbon footprint, see our articles ‘5 ways to reduce your footprint significantly’ and guides on your Environmental footprint.

5. Push for perks to mitigate climate change 

In response to employee pressure for more sustainability in the workplace, more businesses are offering staff climate-related perks as incentives. Take advantage of this shift in policy by requesting your company donate or raise funds for an organisation directly involved in fighting climate change. Examples of organisations likely to resonate with staff include those targeting the biodiversity crisis. This is among the UN’s highest priorities as they recently drafted a Paris-style agreement to halt biodiversity loss. Here at Mossy Earth, we set up a membership to fund impactful rewilding projects that produce a high ecological return on investment by protecting existing biodiversity and restoring absent life to their correct habitats. These types of projects also provide optimism among employees as they experience the captivating journey of seeing vulnerable species recovering.

As your company’s sustainability culture develops, the focus can move towards strategic change with more involvement of key decision-makers. Progressively, organisations are recognising the need to rapidly diverge from carbon-emitting activities and transition to sustainable energy to fuel business operations. Investigate the stage of transition your organisation is currently at and seek opportunities to accelerate the process. Circular Economies, sustainable supply chains and procurement, and sustainable design/materials in buildings are a few key areas businesses are looking to as a solution.

Sustainability strategies in the long run

Employees are the impetus of change and are championing sustainable practices at work. Follow this approach for a smooth transition to better sustainability.

How to champion sustainable practices in the workplace

Climate heroes are sprouting up across the business world claiming successes for planet, people, and profit.  

Businesses have a huge role to play in achieving a greener planet. Increasingly, employees are calling for a better response to the climate crisis from their employers. Both megatrends and microforces are pushing for climate-positive action in the workplace. A survey conducted on 2000 UK office workers found 65% of respondents were more likely to work for a company with a strong environmental policy.  In its 2019 progress report, the UK’s committee on climate change put businesses in the driving seat by stating it is primarily up to them to deliver the net-zero emissions target. 

Of the many forms of sustainability investments, rewilding is gaining worthy recognition as a reliable option in delivering concrete results and benefits for the climate, ecosystems, biodiversity, employees, and businesses. Here are 5 important reasons why.

What is Rewilding and what does it do differently?

Traditional conservation efforts have been known to focus on restoring species and habitats in isolation and have been guilty or unknowingly working whilst applying the ‘shifting baseline syndrome’ – when conservationists strive to restore species or habitats to previous states which had already been altered or degraded. Rewilding differs in approach by presuming that nature knows how to manage landscapes best and there is no ‘desired state’ to reach, only a wilder one. It instead facilitates towards a healthy, resilient, and rich natural state. And so, rewilding focuses on restoring important components of nature that are absent then lets nature take over. This could mean helping to repair the following natural processes: grazing, predation, regeneration, and decomposition. For example, rewilding interventions that rebuild populations of vultures who rid the landscape of potential diseases when they consume carcasses.

1. Rewilding delivers a high environmental return on investment

The global pandemic demanded a dramatic shift in the way we work. One positive impact on the environment was the widespread adoption of remote working. As we move into a post-COVID-19 world, the need to build back greener challenges businesses to make more complex decisions on where and how to invest in sustainability to ensure the best ROI. 

Rewilding degraded landscapes can be one of the cheapest and most effective ways to mitigate climate change. An extensive study published in the journal Nature, points out that by restoring only 15% of degraded lands in critical areas, 30% of carbon from the post-industrial revolution can be locked away. In addition, biodiversity has the chance to recover, with this restoration there is the potential to save 60% of species expected to disappear. 

Opportunities exist to restore areas with immense carbon-capturing capabilities such as peatlands, wetlands, savannahs, oceans, and natural forests at a fraction of the cost of other sustainability investments. With only a mere 1% of finance dedicated to fighting the global climate crisis going into restoring these habitats, great ecological gains can be made from pursuing this avenue.

2. Rewilding not only repairs biodiversity damage, but it also enhances it  

Companies wishing to assess and reduce their impact on natural capital – natural assets like geology, soil, air, water, and life - often come into difficulty in determining the scale of their impact. This is especially the case if supply chains are complex and significant impacts occur further upstream where raw materials are extracted. One way to start addressing this is to invest in projects which have a Net Positive Impact on biodiversity; they create an overall better effect on the variety of life on earth. 

One such example is the reintroduction of keystone species – those that have a profoundly positive impact on their ecosystem – back into their natural habitat. Take the European Bison as an example, their movements on the land control the overgrowth of certain vegetation; they provide food for insects and fertilizer for plants with their dung; and their carcasses feed a variety of animals. 

Conservation of biodiversity and ecosystems are cost-effective, scalable ways to increase the planet’s resilience to temperature rises, natural disasters and other climate extremes, and humanity’s ability to adapt.

3. Rewilding brings transformative and tangible change

The urgency driving employees to demand more corporate action on sustainability can in part be explained by the lack of transformative and tangible change they witness in everyday life. Vivid and compelling messages of ecological destruction, as depicted in Sir David Attenborough’s A Life on our Planet, are hitting people across the globe leaving them fraught that not enough is being done. The successes generated by rewilding projects are inspiring people with visual evidence that humans can convert landscapes devoid of life into ones flourishing with it. From large-scale rewilding such as the reintroduction of wolves into the Yellowstone National Park (US) bringing back a host of wildlife and reshaping the landscape, to the Knepp estate (UK) which changed from a failing intensive-farm to a natural habitat where rare species are now found and wild-meat is produced. 

Businesses can directly fund rewilding projects that deliver measurable results in the fight against climate change in a spectrum of areas including, 

monitoring and protecting vulnerable biodiverse species from extinction

boosting natural carbon sinks and the quantity of carbon they sequester

improving soil erosion and natural water purification 

provide natural breaks that protect against wildfires

reintroducing species like the beaver that build natural defences against flooding

4. There is an over-reliance on carbon-offsetting to mitigate against climate change 

One of the most popular ways businesses seek to reduce their impact has been to offset their carbon emissions. While there is definitely value in carbon offsetting, especially in the scale-up of energy efficiencies, the lack of transparency, accountability and concerns raised over the credibility of international standards has tainted carbon-offsetting schemes and their perceived effectiveness.  This is particularly the case with forestry protection schemes where additionality is difficult to demonstrate. A scheme has ‘additionality’ if it can prove that the amount of carbon captured wouldn’t have happened without the scheme’s contribution.  However, cases have arisen where offsets are sold to prevent deforestation, but there weren’t ever any plans to deforest or deforestation occurs in another forest instead.

Growing agreement amongst conservationists and scientists now suggests businesses must look to avoid, reduce, and rehabilitate before even considering carbon offsetting. The IUCN (International Union for Conservation of Nature) stresses the importance of implementing change in this order so companies do not "sidestep on-site environmental protection and management". In addition to the avoidance and reduction of emissions, businesses are turning to rewilding to play a proactive part in the restoration of ecosystems and biodiversity. Those who partner with rewilding organisations in conservation efforts can reap the rewards (outlined in the next section) and can showcase the good that can be achieved together. This partnership also has the potential to lead to more environmentally conscious approaches being adopted within businesses themselves further down the line.

5. Improved employee engagement and productivity

In the face of the climate crisis,  more people are experiencing a sense of helplessness. Research conducted by Yale University highlighted that over 40% of Americans feel helpless about climate change.  Rewilding can address this by offering a narrative of hope and connecting people with tangible initiatives designed to build back a better natural world. Given that millennials represent the bulk of the workforce, the success stories of rewilding can go a long way in meeting their need to see meaningful change. The impact on an eco-conscious workforce for businesses contributing to rewilding projects includes improved employee engagement, fulfilment and ultimately productivity.

Businesses are investing in rewilding projects and seeing high returns in employee engagement, biodiversity health and mitigation of climate change.

5 reasons why businesses are backing Rewilding

A new environmental story is emerging. One founded on optimism and belief in genuine change on our planet. And businesses want to be a part of it.

Since our inception, it has been our goal to build the necessary infrastructure so that every individual or business that contributes to our projects can verify their impact themselves. This includes:

Detailed maps of project areas which include GPS coordinates

360° imagery and drone footage of project areas

On the ground update videos from our conservation biologists

Sharing spending reports with members and inviting them to vote on project decisions

Quarterly Q&As to address questions, concerns and queries from our members

·You can even book a call with one of the team

You can learn more about our transparency methodology here. 

80% of revenue goes directly to impact (the breakdown of this 80% is detailed in our quarterly reports)

20% of revenue goes to the running costs of Mossy Earth. This covers salary of non-project related staff, tech infrastructure, non-project equipment, marketing (residual), training/courses, and other non-project expenses.

How much of our funding goes toward on-the-ground impact? 

We do not see ourselves as a carbon offsetting organisation and do not issue carbon credits nor certificates. This allows us to do things differently and address many of the concerns that people have about supporting nature restoration projects to tackle climate change.

In all our decisions, from project selection to monitoring and implementation, we focus on improving the state of the ecosystem rather than optimising carbon sequestration rates. Coincidentally, however, by working to establish wild and resilient forest ecosystems we believe we are increasing our chances of creating a stable carbon sink that will continue to sequester carbon for years to come. To learn more, you can read through our methodologies.

So to sum up, if it is certification and credits that is required then we are not what you are looking for. Whereas, if you are looking to have a positive effect through a wide variety of projects that seek to restore wild ecosystems, support wildlife and biodiversity as well as sequester carbon, without certificates, reach out to us on team@mossy.earth to learn more. 

Can I offset my company's carbon footprint?

Each B2B partner requires a Climate Action Membership where, via their personalised dashboard, they can fund additional tree planting or rewilding projects that they wish to support. They can also track their impact and have access to engaging content associated with the project of their choice. Accounts start from £10 per month. 

Can we just plant trees or fund a rewilding project without the Climate Action Membership?

It's great that you're already thinking about having a positive impact on the environment with your new business! We suggest starting small with a £10 per month Climate Action membership. Once signed up, you can adjust the monthly contribution amount at a later date to reflect the success of your business.

We’re a small start-up, what contribution would you suggest?

The Climate Action membership comes into its own when each team member has their own dashboard where they can track impact and consume updates. As such, most medium to large scale partners, create a base account and in addition sign up their team for £10 per month. This means the business is not only making a regular contribution to support nature restoration but also funding projects on behalf of its employees. Feedback from such partners state that the Climate Action membership has helped retain existing staff and attract new recruits.

We’re a medium / large organisation, where should we start?

The Climate Action membership helps individuals, schools and businesses work toward goals 13 (Climate Action), 14 (Life Below Water) and 15 (Life On Land)

Which of the UN’s Sustainable Development Goals (SDGs) does the Climate Action Membership adhere to?

These are the reasons why we decided to become a business:

We like to pay our taxes as a functional organisation that is a part of our society and a contributor to our shared democratic progress.

We do not want to rely on large corporate donors and their profits because they bring with them unwelcome influence and pressure over decision making.

We focus on creating a service that can stand as a long-term sustainable revenue structure depending only on individuals to carry out our work.

The ability to compete and improve through the market forces us to create a better service.

We believe it is important to showcase that nature and conservation can be considered an economically viable industry through the services sector.

Instead of relying on accounting as a performance evaluation tool we have the pressure to ensure outcomes are transparent and can be assessed by all our members.

We want to be open to potential capital investment as a means to grow Mossy Earth's impact.

You can learn more about why became a business here.  

Why is Mossy Earth a business not a charity?

Rewild Your Business

Climate Action Membership

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